Multi Screen Media (MSM) and ESPN have announced a 'long-term'
agreement in India, marking the return of the sports broadcaster to
Indian TV screens.
Regulatory approvals on aspects of the collaboration are awaited, informed an official statement.
NP Singh, CEO, MSM, said, "Our partnership with ESPN is just what the
sports aficionado has been waiting for. Stylised, insightful sports
content presented by the best sportscasters in the business. For
consumers in India and the subcontinent, sports television viewing will
change dramatically since they will soon have access not only to more
content but also the widest array of sports lineup, ever available.
MSM’s association with ESPN is holistic and embraces both television and
digital formats. Not only are we about to set the frontiers in sports
content and distribution but we will most likely set the trends as well.
Going further, both companies will also explore collaboration on the
development of other original sports programmes."
Russell Wolff, EVP and MD, ESPN International, said, "ESPN’s focus
around the world is simple: to serve sports fans. This exciting,
long-term collaboration between ESPN and MSM will serve Indian sports
fans with exceptional products, content and coverage through the
combined strengths and expertise of our two companies, which each have a
strong heritage of leadership and innovation in India. We are very
excited to be working with Sony, one of the leading television channels
in India, on the opportunities that lie ahead."
MSM currently has the rights for the UEFA Euro 2016, La Liga, The
English FA Cup and Serie A, the NBA, the NFL, the IRB Rugby World Cup,
UFC, TNA Wrestling and NASCAR, among others.
ESPN will add more than 1000 hours of programming per year from its
portfolio of sports rights, original programming and studio programs,
the statement added.
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