Audi sees more growth from smaller towns

Audi sees more growth from smaller towns

 

Rajiv Sanghvi, managing director of Audi Hyderabad, unveils the new Audi Q7, the German carmaker's flagship SUV, in Hyderabad on Monday.– Photo: Mohammed Yousuf

One out of every three vehicles that German luxury car maker Audi sold in Telangana and Andhra Pradesh between January and November this year was in smaller cities and towns.

The contribution of B and C class cities, a list that includes Karimnagar, Warangal, Bhimavaram, Guntur, Vijayawada and Vishakhapatnam, was between 30-32 per cent. This figure, according to Rajiv M.Sanghvi, managing director, Audi Hyderabad, was around 27 per cent in the corresponding period of 2014.

 

Their rate of growth is accelerated in comparison to that in A class cities, he said. Audi sold 508 vehicles this year till November in the two States, an overall growth of 11 per cent.

Hyderabad and Vishakhapatnam accounted for sale of 390 and 118 vehicles respectively.

Mr. Sanghvi was speaking at the launch of the all new SUV Audi Q7 in Hyderabad on Monday.

Fitted with a powerful 45 TDI (3.0 TDI) engine, the SUV weighs 325 kg less that its predecessor and offers 22 per cent improvement in fuel efficiency. The Hyderabad ex-showroom price of the Q7 Premium Plus is Rs.73.60 lakh, while that of the fully-loaded top variant Q7 Technology is Rs.79 lakh.

 

Stating that launch of the new Q7 was much anticipated, he said the dealership has nine bookings for the SUV. With the B and C class cities poised to become the growth drivers, customer meets and road shows were being conducted in such locations efforts to tap the potential.