Contract ropes in Sunil Shetty as Mumbai planning head

 

Contract Advertising has announced the appointment of Sunil Shetty as SVP and head – strategic planning of its Mumbai office.

 

Shetty’s last assignment was with FCB Kuala Lumpur as strategic planning director. Besides stints at Philips Lighting and ICICI Securities, Shetty has worked with Ogilvy and RK Swamy BBDO in a career spanning over 14 years.

 

He succeeds Mehul Shah, who held the role till end-September and is now strategy lead for India at Brand Union.

 

Rohit Srivastava, CSO, Contract Advertising, said, “Having been on the client’s side, Sunil brings with him a larger marketing and business perspective, which will be an asset, as we plan forward and growth strategies for our clients and their brands. His wider exposure to markets beyond India ensures a fresh, outside-in thinking that we are excited about tapping into, as we forge new forms of communication and engagement to reflect the changing realities of the consumer and media landscape.”

 

 “The breadth and depth of client engagements at Contract and a strong strategic planning focus, which equally emphasises results and creativity, made this opportunity uniquely exciting. I look forward to partnering our clients in navigating the new consumer realities,” said Shetty.