Flashed Yesterday: Dentsu Communications appoints Vishal Nicholas to head planning

 Dentsu Communications, the full-service advertising and communications agency from the Dentsu Aegis Network, has roped in Vishal Nicholas as Senior Vice President – Head of Planning.

As part of his new mandate, Nicholas will report to Simi Sabhaney, CEO, Dentsu Communications and will be responsible for the planning output across all the offices of Dentsu Communications.

Prior to this, Nicholas was Vice-President – Planning at Lowe Lintas, Bangalore. 

There, he shouldered planning responsibilities for most of the clients across the South offices as well as new business pitches. He has worked across categories such as FMCG foods & beverages, two-wheelers, e-commerce, watches and OTC pharmaceuticals. Some of the clients on which he has worked include Flipkart, TVS Motors, Myntra, Tata Tea, Hike Messenger, Britannia & ITC Foods.

Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said, “Dentsu Aegis Network has already entered its next phase of growth and we are ready to add muscle to our might by supplementing our existing strong team with the right kind of talent. Vishal comes on board with immense industry exposure and I am very glad to welcome him into the network.”

Commenting on the appointment, Sabhaney said, “The need of the hour is to devise interactive and engaging communication strategies that will create an impact on consumers…strategies that can weld together brand ambition and consumer needs. I believe Vishal Nicholas is a new age planner who is equipped to offer effective solutions in the changing communication landscape.”

Nicholas added, “I have always believed in the need for planning to not only be interesting but also useful. I look forward to continue practicing that philosophy with the solid team here as well as in collaboration with the other integrated offerings under the Dentsu Aegis Network.”