BestMediaInfo Bureau | Delhi | December 18, 2015
The
2016 Torch Awards is now open for entry. New York Festivals invites
young creative talent from the ages of 18-27 to take part in the third
annual Torch Awards, a unique competition that explores a different
creative challenge each year and offers mentor training on how to pitch
their idea. This year’s challenge is the Inclusive Design Challenge.
This year, New York Festivals has partnered
with the Institute for Human Centered Design (IHCD) for the 2016 Torch
Awards. IHCD is dedicated to enhancing the experiences of people of all
ages and abilities through excellence in design. IHCD aims to bring
greater visibility to the concept of inclusive design and shape an
international action agenda now to minimize dependence and build a world
where everyone can thrive. An international non-governmental
educational organization (NGO), IHCD is committed to advancing the role
of design in expanding opportunity and enhancing experience for people
of all ages and abilities through excellence in design. The nonprofit’s
work balances expertise in legally required accessibility with promotion
of best practices in human-centered or universal design.
Valerie Fletcher, executive director of the
Institute for Human Centered Design had this to say about the
partnership with the Torch Awards: “IHCD is excited and grateful to be
selected as the non-profit partner for the 2016 Torch Awards. Our
mission is large and we need the very best talent to generate the ‘aha!’
moment that transforms how people think about the power of design to
transform people’s lives.”
The Institute for Human Centered Design,
formerly known as Adaptive Environments (AE), was founded in 1978. The
Institute for Human Centered Design began with a focus on helping
families and communities solve practical problems of the design of
places, IDHC has evolved its educational mission to include not only
places, but things and information.
“New York Festivals partnered with IHCD for
two reasons: First, they’re pioneers in championing the cause of
‘Design that Includes Everyone Is a Human Right.’ Everyone, at some
point in their lives, will experience a change in their
abilities—whether due to illness, accident, or simply by aging. We
support their mission to ‘build a world where everyone can thrive.’
Second, partnering with the Institute for Human Centered Design added a
new aspect to the challenge: implementing inclusive design so all can
enjoy, participate in, and learn from the work—including our
entrants,” said Alisun Armstrong, executive director, Torch Awards.
“New York Festivals’ global footprint extends to 90 countries, and with
prominent industry professionals serving on our juries, we are poised to
support and showcase IHCD’s mission via the 2016 Torch Awards
Challenge.”
Entrants in the Inclusive Design Challenge
will present their creative concept for a digital media showcase that
presents the inclusive design progress and success stories. This
showcase will be used to introduce the Institute for Human Centered
Design and the urgent case for practicing inclusive design in the
21st century to a wide range of global audiences at conferences, as part
of presentations to global policy makers, and through strategic
partnerships. It will be a permanent fixture in the exhibit showroom at
the IHCD headquarters in Boston, Massachusetts.
Five Finalist Teams will be invited to New
York City to present their ideas. Before they head into the pitch,
they’ll fine-tune their work during an intensive work session with
their mentor—a member of the New York Festivals International
Advertising Awards Executive Jury. The teams will have 10 minutes to
pitch their idea to an exclusive jury panel including members of The
Institute for Human Centered Design team and members of the New York
Festivals Executive Jury.
The Torch Awards was launched in 2014 to
champion young creative talent. Young creatives are encouraged to enter
and review a brief outlining a marketing opportunity to assist The
Institute for Human Centered Design and a chance to see their campaign
selected to go live.
There is no entry fee for the Torch Awards. Teams of two to four people 18-27 may enter.
The 2016 Torch Awards submission deadline
is February 15. Finalist teams will be announced on April 9th and will
convene in New York City May 18. The 2016 Torch Awards winning team will
be announced live and will accept their trophy at the New York Show on
May 19.
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