The 4 Easiest Ways to Supercharge Your Social-Media Marketing

When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all pervasive this medium has become in the last decade. The average American spends 2.7 hours every day on social media. Need I go on?
Most businesses today have wised up to the power that social media has to influence and build one on one relationships with users. Which means most businesses have a presence on the social media networks that matter to their users. However, in spite of all the ballyhooing about the medium, social media marketing is still limited to posting an update or two every day and replying to customer comments as they roll in.
The fact is there’s so much more that you can do with this versatile medium with so little effort. Here’s a look at some of the things that you can accomplish through social media that you never could otherwise.

1. Develop a deep understanding of individual customers.

Yes, I know that you already mine data from your social channels. If you don’t, you ought to start right away. Social media tracks every action your followers carry out and offer you rich demographic, psychographic and behavioral data on a platter. So, with social media you can truly know your users inside out. Knowing what media they consume, which times of day they’re active online, which other brands they patronize, what they do for leisure are all important clues that help you sell better to your audience.
However, that’s not all I meant by “recognizing” your customers.
Social media also is a great platform to shine the spotlight on your star customers and make them feel special. The fifteen minutes of fame that you can offer with a single post costs you nothing but tells that customer how important she is to you and cements your bond even stronger.
Related: Get to Know Your Customer and Make Social Shares Matter