Mahindra Two Wheelers has launched a 300 cc bike Mojo, and appointed
Flying Cursor to handle its digital duties. There was no multi-agency
pitch involved.
Rahul Shah, head – motorcycles and brand services (two wheeler sector),
Mahindra & Mahindra, said, "It's exciting times for us, with the
launch of Mojo. And we're very keen to use digital to not just showcase
the bike and its capabilities but also to connect with bikers and those
who love the open roads. The Mojo tribe is all about brotherhood,
camaraderie and love for touring. And we believe Flying Cursor
understands how to build genuine and exciting connections that will get
the Mojo to channelise all this, and build the Mojo tribe as a community
every biker would love to be part of."
Shormistha Mukherjee, director, Flying Cursor, added, "Mojo has a
special place in our hearts. First, it's a fantastic bike. Second, the
opportunities to drive the brand forward, with great content, creative
and media are endless. We're excited about connecting with bikers and
those who love the open road, creating meaningful and rewarding
collaborations and properties with them, and of course building a brand
that evokes love and loyalty."
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