Mondelez awards media AOR to Carat India

In one of the biggest account moves of the year, Carat has won the Mondelez media business in India as part of a global pitch. This includes all media, including digital.

Mondelez India Foods (formerly Cadbury India) is a part of Mondelēz International and operates in categories like chocolate, beverages, biscuits and gum & candy. It has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while gum & candy consists of Halls and Choclairs.

Ashish Bhasin

Speaking on the win, Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network, said, “We are absolutely delighted to partner Mondelez in India. Being one of India’s most awarded advertisers, Mondelez is well known to push for continuous innovation. And it is in this area that our wide range of capabilities, propelled by our One P&L philosophy, would come to the fore. We look forward to working with Mondelez in pushing the benchmark to the highest level. This is another big step forward in helping us achieve our mission of being the second largest agency group by end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

Kartik Iyer

Kartik Iyer, MD, Carat India, added here, “Mondelez is present in some of the most exciting and dynamic categories and we are very excited to partner them in their growth plans for the country. We look forward to partnering Mondelez in India in the continuous endeavour to create innovative path breaking initiatives aimed at the ever changing Indian consumer.”