YuppTV, an Internet-based TV streaming service provider, launched its service in India on October 14, 2015.
The Over-The-Top (OTT) provider for Indian
content across the world enters the Indian market with 200+ channels in
12 languages. Apart from the live TV experience that viewers get, YuppTV
offers catch-up TV technology for the first time in India, whereby
viewers can watch TV content from the past seven days.
Viewers will also have access to more than
5,000 movies and hundreds of TV shows on their TV at the click of a
button. As part of the Video-On-Demand (VOD) service, YuppTV has over
25,000 hours of video content in its catalogue and 2,500 hours more is
added every day.
YuppTV service is accessible on multiple
Internet enabled devices – smart TVs, smartphones, tablets and also on
the Web. YuppTV app can be downloaded on any Android and iOS devices and
has a potential to reach more than 200 million smartphone users. YuppTV
App is already available on majority of smart TVs in India. Despite the
limited high speed Internet infrastructure in India, YuppTV seeks to
provide bufferless TV viewing experience using adaptive bit rate
technology to viewers even on 2G connections.
Commenting on the launch, Uday Reddy,
Founder & CEO, YuppTV, said, “Our vision is to liberate
entertainment, to make TV accessible to all with a rich video viewing
experience. We are breaking stereotypes, disrupting the market with OTT
technology, providing easy access to unlimited content over public
Internet.”
Further emphasising the benefits of OTT
technology, Reddy added, “YuppTV service will be a one-stop shop for all
entertainment. A new way to TV is here and it will revolutionise the
way television is watched by giving the control to the user to watch TV
at his convenience.”
Speaking at the launch event, Panchayat Raj
and IT Minister of Telangana, KT Rama Rao, said, “It is a privilege to
support YuppTV, a company whose 97 per cent employee base operates from
Hyderabad made to Top 100 companies of North America, getting a Red
Herring Award in 2015. Launch of YuppTV OTT services is in line with our
vision to foster growth of Digital India. Over the past few years
technology has been changing lives and YuppTV service is one of those
innovations fuelling this change.”
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