Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail Young people love ads meant to shame them
There's a long and not-very-proud tradition of anti-drug advertising
that gets ridiculed for missing the mark with young audiences.
Australia's New South Wales government just added a classic new entry to
that hall of shame with #StonerSloth, a campaign designed to shame teens who get high—but who are finding the ads hilariously delightful instead.
In three short videos, marijuana has turned teens into giant sloths—and
the metaphor is made literal, as the kids are actually depicted as
giant hairy beasts with long, curved claws. Socially, they're utterly
useless. All they can do is moan, since they're so high. And they can't
take tests at school, make small talk at parties, or—most comically, if
unintentionally so—even pass the salt at dinner.
"You're worse on weed," claims the tagline.
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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