Viacom Velocity's first branded content spot with What's Up Moms begins airing today.
After helping brands target millennials, Viacom is focusing on a
narrower demographic—millennial moms—and teaming up with YouTube
parenting channel What's Up Moms to reach them.
What's Up Moms bills itself as the No. 1 moms network on YouTube, where
its how-to and comedy videos are viewed more than 19 million times per
month. The channel partnered with the branded-content division Viacom
Velocity to create three videos that will air on Viacom networks and on
both company's digital platforms.
The first video, which also features Hershey's, is an extension of
What's Up Moms' "Mom Hacks" series, which launched a month ago. Debuting
today on TV Land and Nick at Nite, the spot suggests creative ways to
incorporate Hershey's chocolate into one's holiday decorations and
festivities.
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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