With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing

The visual revolution shows no signs of stopping.
Snapchat’s daily video views have tripled since May; a spokesperson for the social media app toldThe Financial Times that 6 billion videos are watched through its platform each day.
The announcement means Snapchat is fast approaching Facebook’s video views. Last week, the social network announced that 8 billion videos are watched daily on either the desktop platform or through its mobile app.
“Over the next few years, video is going to be some of the most engaging content online,” Facebook founder Mark Zuckerberg recently told analysts.
One of the ways Facebook is gathering and sharing engaging video content is through “Live,” its live-streaming feature similar to Periscope and Meerkat.
Facebook product manager Vadim Lavrusik and Facebook product marketing specialist Peter Yangannounced in a company blog post that users can now subscribe to their favorite Live participants.
Available only to select public figures and celebrities, Live is boosting the network’s video views in real time. Lavrusik and Yang revealed how popular the tool is becoming:

Live is like having a television studio in your pocket, and since launch, we’ve been inspired by all the ways that Live has been used around the world. More than 60% of broadcasters are from countries outside the US, with Brazil, Taiwan and Italy among the top places for Live broadcasters.

Several public figures—including Kevin Hart, Ian Somerhalder, and Donald Trump—have had more than 200,000 people tuning in live to their broadcasts. And Vin Diesel recently used Liveto talk with his fans and preview several upcoming film scripts, reaching over 1 million live viewers. As a public figure, whether you have a hundred million fans or a few thousand, Live is a great way for you to grow and connect authentically with your audience.