While Volkswagen is still reeling from the scandal that ensued from its
decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing off a big idea at this week's CES tech conference that may stir up nostalgia for fans.
During an opening keynote in Las Vegas on Tuesday, VW chairman Herbert
Diess unveiled a concept car called Budd-e that puts a new spin on the
brand's iconic 1960s microbus. But unlike the old model, the new version
is electric and built with a digital platform that puts the car at the
center of the Internet of Things.
"The microbus was pretty much the embodiment of peace, love and
happiness—and it was an apartment on wheels more than 60 years ago,"
Diess said. "We will continue in this vein, but it will be a lot more
high-tech than the '60s [version]."
One of the biggest draws of the car is a smart dashboard that connects
the vehicle and all of a consumer's other devices. For example, drivers
can see which groceries they have back at home in their smart
refrigerator or hear the doorbell ring while on the road. And if a
package arrives while you're away, the delivery person can leave it in
the van's built-in storage box.
VW's souped-up vehicle doesn't have door handles and instead opens with
gestures and voice commands. And to create more floor space, the
battery is flat and built into the floor. While many concept cars are
never mass produced, Diess said the bus could be made by 2020.
For the long term, Volkswagen is betting on self-driving cars, which is a major theme
at this year's tech conference. Tuesday, VW signed a deal with a
company called Mobileye, which makes maps for autonomous cars. The brand
also acquired digital mapping company Here in August, which is aimed at
improving the accuracy of self-driving cars using sensors that can
change the car's pathway in real time.
"The new world will be defined by automated driving," Diess said. "In
the future, it will be an everyday feature of our life, and it will
completely change mobility, making it much safer and more convenient."
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