The Essel Group Chairman spoke on
‘News Neutrality’ at IAA Conversations with journalist-analyst-author
Shankkar Aiyer, organised in Mumbai yesterday
Aanchal Kohli | Mumbai | October 14, 2015
IAA Conversations, held under the aegis of
the India Chapter of International Advertising Association (IAA), saw Dr
Subhash Chandra, Chairman, Essel Group and Zee, in conversation with
journalist-analyst-author Shankkar Aiyer. The event was held in Mumbai
yesterday and was attended by who’s who of the ad-world.
Speaking on ‘News Neutrality’, Chandra said, “We, as news broadcasters, are in the business
of giving information and not directing someone on what is right and
what is wrong. According to me, Neutrality means showing or sharing
information the way it is and not refining or transforming it as per
the needs and demands. The primary aim of news channels is to be an
informer and not a transformer.”
of giving information and not directing someone on what is right and
what is wrong. According to me, Neutrality means showing or sharing
information the way it is and not refining or transforming it as per
the needs and demands. The primary aim of news channels is to be an
informer and not a transformer.”
Aiyer pointed out that news was a business
today and it completely ran on viability. He then asked Chandra how his
channel survived between compulsion and competition, to which the Essel
Group Chairman replied that he believed that it was important to strike a
balance between the two. For instance, if a complicated news was being
aired, then the news channel should always take the view points of both
the parties.
Aiyer added here, “The explicit imperative
of news is to inform and demands 360-degree objectivity. Opinions may
choose to reform, but the right carries the implicit obligation to be
reasoned and reasonable.”
The insightful conversation ranged from the
basic concept of neutrality; the solution to compulsion of revenue
vis-a-vis competition; regulation of news gathering and vagueness of
media ownership in India. Chandra also mentioned a new technological
engine being put into place at Zee, which will track stories right from
the filing stage, so that there is control over biases.
The International Advertising Association is the world’s only globally-focused integrated advertising trade
association with membership representing advertising agencies and the
media. The IAA comprises corporate members, organisational members,
educational affiliates, as well as 56 Chapters with individual members
and young professionals from 76 countries, including the top 10
economies in the world. lAA is over 75 years old and is headquartered in
New York.
association with membership representing advertising agencies and the
media. The IAA comprises corporate members, organisational members,
educational affiliates, as well as 56 Chapters with individual members
and young professionals from 76 countries, including the top 10
economies in the world. lAA is over 75 years old and is headquartered in
New York.
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