afaqs! Creative Showcase: Havells Crabtree Switches: Class Apart
Titled Fund Raiser, Havells India's new and
witty ad for its Crabtree brand of switches, shows two young men
approach an investor to raise funds for a business venture. While the
well-mannered, dapper investor with a polished accent could not motivate
them to shake off their shabby looks, a Crabtree switch did the job.
Reiterating the concept is the product tagline, "Class inspires class,
not just any other switch."
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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